This Could Be Your Destination: How Visit Palm Springs Reached LGBTQ+ Travelers for $0.41 a Visit
One real month of LGBTQ+ destination advertising, broken down ad by ad. In October, Visit Palm Springs drove 3,953 landing page views — up 46.1% — while cost per view fell 23.9% to $0.41 and engagement jumped 76.2%. The five strategies behind it work for any destination.